As working remotely becomes the temporary “normal”, real estate brokers and agents in Toronto are faced with new challenges. Activities like attracting top talent and selling homes are usually conducted in person. Here are some effective ways to grow your real estate business in a virtual world.
Virtual Meetings Matter- Schedule virtual meetings, instead of in-person meetings. Use tools such as Face Time or Zoom to connect with sellers, buyers, and new agents. Perform interviews with new agents or speak to clients about their latest property updates.
Become an Authority- You can become an authority by writing blogs about open topics. Use these articles to create an e-book to distribute on the blog and website to gather addresses for future agency mailings.
Participate in Online Forums- You can join forums dedicated to real estate professionals and the real estate industry. Online forums are an opportunity to engage in real-time conversation; this is an ideal place to share updates and relevant content that help brokers and agents make meaningful connections.
Optimize Existing Content- Maximizing the content already posted on your sites, blogs, and social media is a simple way to expand your current virtual presence. You can use tools such as Google Analytics to perform targeted and localized keyword research and measure your campaigns' progress.